This study was published in July 2013
This report also features perspectives from key figures in European banks. We thank them and all of the executives from across Europe who put forward their views in this survey.
- FICO - Fair Isaac Corporation
Efma studies are the result of close collaboration between Efma and several prestigious consulting firms. They are intended to assist members in their reflections in the area of retail financial services: marketing banking services, products and services, distribution circuits, multi-channel banking, online financial services, customer relationship management, etc.
Efma, FICO - Fair Isaac Corporation - January 2014