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Tow new online banks

France - October 2009

BforBank (Crédit Agricole) and e.LCL (LCL) have just opened for business. Both banks enable customers to contact their customer adviser by telephone up to 22:00. Launched by the regional banks of the Crédit Agricole group, BforBank positions itself as an online private bank. It therefore offers savings products, but neither current accounts nor bank cards. BforBank also offers retirement savings plans as well as tax optimisation solutions.
e.LCL offers Internet users the same products and services as those available in LCL branches. Other than an online account management service, which is already available for customers of traditional branches, e.LCL customers have the possibility to purchase online any of the bank’s products and services. e.LCL customers can also contact a dedicated expert for their real estate projects. The bank undertakes to give an answer of principle within one hour to any mortgage application.

Accounts : BforBank, LCL

News summary compiled by Efma Information Services


Related news


KBC has agreed to sell its private banking subsidiary to an Indian bank

France - May 2010



KBC, the Belgian bancassurance group, has sold it Luxembourg-headquartered private banking subsidiary KBL European Private Bankers to the Indian group Hinduja. The amount of the transaction, which is due to be finalised in the third quarter of 2010, is 1,350 billion euros. KBL European Private Bankers, which had 47 billion euros of assets under management and 37 billion euros in assets under custody at the end of 2009, will continue to be headquartered in Luxembourg and will retain its brand name. Via its affiliated local banks, KBL European Private Bankers is located in ten European countries (Belgium, France, Germany, Luxembourg, Monaco, the Netherlands, Poland, Spain, Switzerland and the United Kingdom).



News summary compiled by Efma Information Services

Monabanq

France - October 2009



The online bank Monabanq, owned by the mail order company 3 Suisses International, is to be purchased by the French cooperative banking group, Banque Fédérative du Crédit Mutuel.



News summary compiled by Efma Information Services

Customized onsite advertising at Nationwide

France - February 2008



Using technology developed by RTC (Real Time Content), Nationwide, the British building society, has implemented an interactive online adaptive media campaign, which automatically triggers video and audio adverts, matching the preferences of individual visitors in real-time. This type of marketing, which has been tested for several months alongside traditional videos on the building society’s site, seems very promising. A survey carried out among 2 000 Internet users shows that these adaptive adverts were more likely to be played than traditional adverts. Moreover, 39% of users are more likely to recall advertisements and 45% of visitors surveyed wanted to search for more product information.



News summary compiled by Efma Information Services

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