Generali expanding in Eastern EuropeUnited Kingdom - July 2006
Generali, the Trieste-based insurance company, is expanding into the Bulgarian insurance market by acquiring a 51% stake in the Orel-G group which is the leading player on the Bulgarian health insurance sector through its subsidiary Zakrila which has a 60% market share. It owns in particular a private general hospital and has concluded agreements with 270 health institutions. The company also has a life insurance subsidiary, Orel-G AD (which has a 10% market share) and an auto insurance arm. It generated 28 million euros in life insurance premiums in 2005, up by 30% in one year. Orel-G distributes its products via a network of 8 000 salespersons, 87 sales offices, and via local banking partners for life insurance products.
As a result of this deal and its recent acquisitions in Serbia, Croatia and Ukraine, Generali will have almost 4 million customers in ten Central and Eastern European countries. The aim of this strategy is to expand into markets with strong growth potential, where the regulatory environment is favourable to insurance. In Bulgaria, premium growth has averaged 25% a year since 2000.
News summary compiled by Efma Information Services |
News & trends
Final phase of Aviva’s brand unification
United Kingdom, International - May 2008
The British insurance company Aviva announced at the end of April 2008 the final two-year phase of its brand unification strategy. During this period, Aviva will become the group’s sole brand internationally. Its Norwich Union (UK), Commercial Union Poland and Hibernian (Ireland) subsidiaries will adopt the Aviva brand. This change to a global brand is part of the strategy adopted by Aviva, defined as “One Aviva, twice the value”, which is intended to enhance brand recognition on all the group’s markets, achieve closer integration within the group’s hitherto independent entities and make it more competitive.
Accounts : Aviva
News summary compiled by Efma Information Services
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