Efma journal
Efma journal is the only European magazine devoted to the marketing and distribution of retail financial services.
The information is presented in the form of feature articles and regular headings and each issue includes a special thematic report, with the aim of examining in greater depth a current subject or a long-term topic.
It also presents technological innovations and their applications in the banking and insurance sectors, and examines strategic developments in the financial sector, mergers/acquisitions, regulations...
Access to the latest technological innovations, the opinion, advice of your European counterparts and their strategies.
Efma journal is published every three months. It is currently read by more than 20,000 people.
Free trial
Efma is delighted to offer you a free trial for the next Efma journal issue. To take advantage of this offer please send an email to efmag@efma.com with your name, job title, company and address.
Happy reading!
- N°223 january february march 2010
- Download the magazine, please login
- Private access for Efma members
- Articles
- Management
- Insurance - A risk management mitigation method
- Focus
- CRM - Putting stakeholder management into practice
- CRM - Is the customer still king?
- CRM - Changing the customer behavior
- Translation - Foreign language services in banking
- Products and Markets
- Turkey - Sustaining a successful credit cards market
- Consumer Credit - Interview with Pedro Guijarro, chairman of Eurofinas
- Strategy
- Electronic payment - e-purse heralds cashless environment in Oman
- Cover Story
- Affluent Banking - A dynamic market gradually being structured
