Efmag
Efmag is the only European magazine devoted to the marketing and distribution of retail financial services.
The information is presented in the form of top stories, feature articles and regular headings and each issue includes a special thematic report, with the aim of examining in greater depth a current subject or a long-term topic.
It also presents technological innovations and their applications in the banking and insurance sectors, and examines strategic developments in the financial sector, mergers/acquisitions, regulations...
Access to the latest technological innovations, the opinion, advice of your European counterparts and their strategies.
Efmag is published every two months. It is currently read by more than 20,000 people.
To the summary of this issue
- Articles
- Strategy
- Piraeus Bank - A propositions southward investment
- Marketing Management
- Human resources - New emerging roles in European retail banking
- Emerging markets - The specific weight of culture code
- Marketing Management
- Genertel - Low cost insurance in a low cost world
- Focus Customer contact centres - In search of a reason to exist
- Focus Customer contact centres - "Smartchannelling"
- Focus Customer contact centres - Have contact centres been given a "second life"?
- European Challenge
- Financial crisis - The supervision at stake
- Cover Story
- Analysis - The banking sector strikes back
- Online attacks - The threat is growing every day
- Online banking services - Customer safety in the first place
- Web 2.0 - Banking and security challenges
- Education - The powerful way to prevent consumer fraud
- United-States - Internet retailers' anti-fraud arsenal
- Software solutions - Phishing: don’t get hooked!
- Interview - “Above all, require common sense!”
- Online fraud in Europe - Users are still the weakest link!
- Fraud and Security
