Past conferences
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Addressing the needs of younger people
Overview
The junior group (teenagers and young adults up to the age of 30) represents a very interesting market for banks and insurers. They tend to be a disloyal, fickle but informed sector.
Various banks and insurance companies will share their experiences of working with this volatile sector. The conference will look at topics such as
• New products
The need for specialist solutions (such as credit offers and car insurance) and the advantages and disadvantages of packages.
• Communication
Case studies will be used to illustrate the potential of the Internet and mobile phones as sales and contact channels for this group. Viral marketing is another potential option.
• Benchmarks
Examples of how the non-financial sectors (including mobile phone companies, computer games and clothing) target youngsters.
Key issues
Other key issues that will be discussed include
• Attracting juniors: Banks must capture youngsters at an early stage rather than later. This is a difficult group to attract and retain, so banks may need to adopt an aggressive pricing policy and offer exciting auxiliary products and services.
• Keeping juniors: Once banks have attracted juniors, they must try and keep them and make them customers for life (if possible). Young people easily change loyalties, so banks need good offers and must innovate continuously to keep their interest. It’s important to use the right language as the attitudes and nuances of this market constantly change.
• Segmentation: There are different groups within the junior market: teenagers, young couples, new drivers, new home buyers, new employees, etc. Banks must develop products that address their specialist needs.
Success strategies for segment marketing
One registration gives you unrestricted access to all three different conferences, allowing you to choose your programme à la carte. You are free to flow from one conference room to another, so you can listen to the speakers you want to hear from on the subjects you choose.
Financial services for women
Financial services for youths
Financial services for seniors
