Books on line
This section presents a selection of the latest books from European publishers concerning the banking and insurance sectors, marketing and management in general and more particularly marketing applied to retail banking services.
It offers professionals in the financial services industry access to what is in effect a specialised database, containing a summary of every publication and the publisher's details. There is also an online book reservation service.
Consultation of this section is open to all whereas only Efma members have access to the online book reservation service.
To insert a book in this section, please contact Vincent Guéganic (+33 1 47 42 67 69).
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