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This programme is currently in planning. To receive the brochure as soon as it is available, please send us an email at programme@efma.com.
Exploring the potential of mobile applications
Overview
In recent years, there has been a phenomenal increase in the use of mobile phones, with the penetration rate exceeding 90% among young people in developed countries. Developments in the technology also offer huge possibilities that extend far beyond just simple communication. However, much of this potential has not yet been exploited by the financial sector.
Some of the main possibilities involve using mobiles as tools for:
• Account management (including consultations, transactions etc.)
• Payment (i.e. mobile payment)
• Added value (including geolocalisation; acquisition of new clients; as a tool for sales and marketing etc.)
Although some of these areas have been tentatively explored, no real breakthrough products or services have yet been developed – although Mobile 2.0 offers some promise.
