The Efma directory of people in retail financial services is a powerful database that is continuously updated.

Efma's on-line "who's who" has no equivalent on the Web. It contains the names and contact details of the CEOs and management committee members of the main financial institutions in Europe and North America. The top 100 institutions are listed, plus the main institutions in each European country irrespective of size. Retail financial services managers are also listed in the who's who, even if they are not on their company's executive committee.

Consultation of this section is open to all. Only Efma members have access to the contact details and biographies of the people listed.