Prepaid cards and mobile payment
Quote of the month
“Prepaid is not a new concept – but widespread replacement of existing methods is still relatively new in many markets. Whilst concepts can be simple, execution poses new challenges in each market. In markets where Corporate and/or Public Sector Prepaid has taken off there has been a common understanding of the real value of prepaid solutions. Businesses and governments are becoming more willing to embrace prepaid card solutions.”
Jim Wadsworth, Executive Director EMEA Cards, JPMorgan Chase, United Kingdom
Efma studies
“Prepaid card survey”, by Edgard, Dunn & Co (November 2008)
"Banks and mobile telephones - The bank in your pocket" by Capgemini Consulting, Crédit Agricole, Microsoft and Efma (May 2009)
Lessons from the most recent conference
“Cards and payments – The new deal”, Paris, 9-12 September 2008 (www.efma.com/cards2008)
Best speaker:
Francesco Guzzetta, Business Leader, Prepaid Card Southern Europe, MasterCard Europe
Best presentations:
- “Mobile NFC payment – How far from market reality?”
Thierry Koeberlé, Marketing and Development Director, Secure Transactions Services, Gemalto, France
- “Prepaid card industry survey”
Pascal Burg, Director, Edgar, Dunn & Co, Paris
- “Mobile – Marketing and business opportunities – A new way for cards?”
Philippe Cessac, Director Research & Development, LaSer Cofinoga, France
Upcoming events
Efma Conference on "Cards & Payments 2010" in Paris on Wednesday 15 to Friday 17 September 2010 (www.efma.com/cards)
Efma Conference on "Sales management" in Paris on Thursday 18 to Friday 19 November 2010 (www.efma.com/sales)
