Services à la personne
Quote of the month
“In Europe, personal services represent a market that has major potential and affects the whole population, with a high level of demand but a lack of structure in supply, looking for funding and a long-term model. The socio-demographic changes are structural and profoundly alter the make-up of every country studied. From their origins as services for the upper socio-professional classes, personal services are becoming a real social phenomenon and are becoming central to the needs of our populations. This is an opportunity for universal players such as the financial services to get to grips with a sector that lets them strengthen their relationships with customers in major and highly visible areas of concern. Personal services can therefore be major vectors for development for banks and insurance companies.”
Bertrand Lauzeral, Partner, Exton Consulting, France
Overall issues
- The pan-European view
Different governments may have differing views on this potential growth driver. It is worth taking a closer look at the PSH models used in Europe. - Current trends
Banks need to identify the specific trends that favour growth, as well as the main obstacles. Who are the main players in this area? Financial institutions need to look at how they can differentiate their products – and could benefit from examining the keys to success in the US market. - Moving forward
Some key issues that will affect the future for home care services include the incentives that can be offered to customers; the ways in which PSH services are marketed; and the most effective business models to use.
Efma study
“Development of personal services at home” – An opportunity for growth in financial services?” by Exton Consulting (Novembre 2008)
Lessons from the most recent conference
“Personal services at home”, Paris, 18-19 November 2008 (www.efma.com/psh2008)
Best speaker:
Cindy Carillo, Founder and Chief Executive Officer of Work Options Group, USA
Best presentations:
- “Reverse mortgages – A way to seniors”
Davide Vivaldi, Retail financing manager, MPS Group, Italy
- “Home health care services supported by LTCI in the US – The benefits of long term care coordination”
Jowynna Michel, Service delivery leader, CareScout, USA
- “It’s all about emotions”
Bruno Leresche, Président, Cardif, France
