EFMA - Assurance
L'Association Européenne de Management & Marketing Financiers

Assurance

 

Quote of the month

Multi-Distribution has high potential as a growth lever. Insurers can reduce resistance and increase enthusiasm to multi-distribution. Multi-Distribution Maturity Assessment Framework scores industry progress. Global insurers have already learned valuable multi-distribution lessons. Moving to a multi-distribution model is a process of transformation. These are the key lessons from our last World Insurance Report."
Bertrand Lavayssière, Managing Director, Global Financial Services, Capgemini 

Overall issues

  • Multi-channel distribution
    Most insurance companies sell their products (both life and non-life) through many different distribution channels. It is important to identify the key factors and challenges involved in developing a successful multi-channel strategy; and how traditional distribution networks can be integrated into a multi-network model.
  • Using the Internet
    Insurers need to explore the best ways of using the Internet to sell more complex products and therefore increase their revenues. They also need to look at the potential of this channel for managing the customer experience and developing closer relationships with customers.
  • New business models
    It is important to see if there are any new growth opportunities, and whether the end of the traditional life and pension model is in sight. Insurers need to look at what new strategies they can develop to adapt to fluctuating markets and economic conditions and how they can meet changing customer needs. Existing business models may also need to change.

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Efma study

"World Insurance Report", by Capgemini (January 2009).


Lessons from the most recent conference

"Insurance and multichannel distribution", Paris on 12 and 13 February 2009 (www.efma.com/insurance2009)

Best speaker:

Niek Ligtelijn, Chief Executive Officer of Ineas, Netherlands

Best presentations

  • “The rise of internet aggregators: an opportunity for insurers?”
    Tanguy Thévenet, Directeur Général, Hyperassur, France
  • “Alternative distribution and when competitive conditions get uneconomical: building bubbles or market share?” 
    Luis Bonell, Managing Director Europe, Liberty International, United Kingdom
  • “Evolving into a multichannel business model”
    Mike Rogers, Group Chief Executive, LV=, United Kingdom

Upcoming events

Conference Efma : "Bancassurance Europe & Asie" à Ho Chi Minh le Vendredi 7 mai 2010 (www.efma.com/vietnam)

Conference Efma : "L’assurance, un retour aux sources" à Paris du Jeudi 23 au vendredi 24 septembre 2010 (www.efma.com/insurance)

Mon espace Efma

        Agenda

Interventions

Assurance et distribution multicanale 2009
Conference – Paris
12 au 13 février 2009

Innovation et multicanal : comment réussir le couplage offre/canal de vente ? Logo PDF
Michel Lungart
Groupama
De nouveaux canaux à l’horizon ! Logo PDF
Niek Ligtelijn
Ineas

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