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Les dossiers de Efma journal

Article

Efma journal n° 232   Avril mai juin 2012

Dossier

True multi-channel

Contents:
- Introduction - The multi-channel challenge
- America - The new Holy Grail: integrated services
- Australian life insurance – Challenging complacency
- The future of the branch - Don’t give up yet!
- Customer service - Give them what they want
- The customer experience - Getting it right
- NLB - Creating a new banking culture

Efma journal n° 231   Janvier février mars 2012

Dossier

Innovation in retail financial services

Contents:
- Introduction - Banking on innovation
- Innovation in retail banking survey - Rising to the challenge
- UBank - Making change happen
- NIC Bank - Creating a better customer experience
- National Bank of Greece - Reaching out to a new audience
- Isbank - A breakthrough with biomedtrics
- ASB Bank - Going social
- Deutsche Bank - More room for consultation
- Bank of Montreal - A renewed vision
- OCBC - the journey to FRANK
- IT innovation in Asia - Driving success

Efma journal n° 230   Octobre novembre décembre 2011

Dossier

Community banking

Contents:
Introduction – At the heart of the matter
ING Belgium – A different approach
Insurance for blue collar workers in Denmark – The need for solidarity
French mutual insurance companies – Reaching out
Community banks in Europe – The Current state of play
Community Banking in India – From challenges come opportunities
USA – Credit unions stay strong when times are tough
Credit Unions in Australia – Facilitating change

Efma journal n° 229   Juillet août septembre 2011

Dossier

Front-line efficiency

Contents:
- USA - Telcos and retailers are taking on the banks
- Asia-Pacific - Competing on service in a faster world
- Portugal - Transformed landscape gives customers power
- The Netherlands - The new way of working revolves around trust
- Women in the work force - Diversity becomes a priority
- Poland - Making a difference in the affluent-clients services model
- Multi-channel - Back to basics on sales-force effectiveness
- Italy - Upgrading the branch with customer-led changes
- Insurance - What will the company of tomorrow look like?

Efma journal n° 228   Avril mai juin 2011

Dossier

Mobile banking

Contents:
- USA - Getting used to the mobile way of life
- Danish banks - Mobile payments for everyone
- New technology - Financial services through mobile devices
- Turkey - Some best practices and future prospects
- Morocco - Market challenges and specifics
- Japan - Mobile banking in the Land of the Rising Sun
- Poland - Technology drives the changes in users’ needs
- Spain - Context is king in mobile banking
- Russia - Mobile phones have become a bank card
- Scandinavia - From a niche to a mass market in six months

Efma journal n° 227   Janvier février mars 2011

Dossier

Brand communication

Contents:
- An interview with Alain Heureux - “Brands moving from monologue to dialogue”
- USA - Follow the American banks online
- Russia - Communication channels at stake
- BNP-Paribas - The brand at the heart of the corporate project
- Innovation - The Visa brand will maintain its leadership
- An interview with Hugues le Bret - “In a crisis, a lot of unexpected events occur”
- Western Union - A brand is not a place, it’s a direction
- Branding for the new rank order - Trust and transparency in the financial services sector
- Unicredit - Twenty-two countries, one European brand
- Trends - Online banks, the top advertisers on the Web
- An interview with Amanda Mackenzie - “Puting the consumer at the centre of what we do”
- BRD-Groupe Société Générale - A constant search for the customer’s delight
- Advertising strategy - Decoupling marketing spend from the downturn

Efma journal n° 226   Octobre novembre décembre 2010

Dossier

Cards and payments - A fast-changing landscape

Contents:
- Efma Conference - A different mood compared to past years
- Cash in 2010 - The impact of the financial crisis on cash demand
- Innovation - Nice, NFC city
- Regulation - The PSD: help or hurdle for the markets?
- Prepaid cards - Solutions for instant payments.
- Dutch payment system - A holistic view of payment systems
- E-commerce - The role of alternative payment methods
- Payments innovation - How do you “disrupt” a payment system?
- Transaction banking faces new regulatory and competitive pressure - Payments volumes resilient in the crisis
- Company cards - How do they fit into larger value proposition?
- Fraud - New detection method for debit card fraud
- Sultanate of Oman - BankMuscat, usher in cashless environment
- USA - The debit card growth story

Efma journal n° 224   Avril mai juin 2010

Dossier

Consumer credit - Each European country will follow a different trajectory during 2010

Contents:
- Credit role credit as an economic growth driver
- European market the situation remains so complicated
- Transposing the consumer credit directive did you say harmonisation?
- Ing belgium innovation on the Belgian web banking market
- An interview with Hakan Binbasgil, Akbank’s deputy ceo: “we have the infrastructures to grow faster than the market.”
- New channels online banking in consumer financing
- Eastern European countries consumer credit watch in the east
- Interview with Daniela Vandone: “a way of anticipating increased future incomes.”

Efma journal n° 223   Janvier février mars 2010

Dossier

Affluent Banking - A dynamic market gradually being structured

Contents:
- Interview - “To have with their banker a sparring partner and a coach”
- Saudi Arabia - Islamic wealth management
- Prestige certificate - A challenge for professionalism!
- Turkish affluent market - Wealth builders and wealth preservers
- UK Market - Banking the mass affluent in UK
- Unicredit - The mass affluent segment in Italy
- CRM - Banks step up efforts to build affluent client loyalty
- MasterCard - The new age of affluent
- USA - A voracious consumer of financial products
- Efma council - Changes in the affluent banking sector

Efma Magazine n° 222   Novembre décembre 2009

Dossier

Banking insurance - Much more than an agreement

Contents:
- How to raise the sales productivity
- Much more than an agreement between insurers and banks
- Bancassurance goes hand in glove
- AXA Bank Europe, a new banking concept
- Pioneer in banking insurance

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