Past conferences
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Revitalised sales through rejuvenated branch offices
Overview
Despite announcements about bank branch offices disappearing, they are in fact more prevalent than ever. Every year, most bank networks open new branch offices. These are evidence of:
• A renewed vitality – Branches continue to establish even closer and stronger relationships with customers.
• A personal service – Despite the diverse channels of communication now available, many customers still prefer to meet their Account Manager face-to-face.
• A new dynamism – Many banks are committed to modernising their existing network and are also opening branches that sometimes have a futuristic design and serve as showcases for their brand and their solutions.
Key issues
This conference aims to show that the branch office of the future is not just a concept – it’s a reality. It will also investigate some of the key issues facing banks, including:
• New developments– The latest innovations, branch designs and merchandising concepts, including the use of new technologies. This will include examples of new programmes and branch models.
• New strategies – The role of the branch office within a multi-distribution channel strategy, including an exploration of how alternative channels complement the branch office approach.
• New experiences – A closer look at how the branch of the future will operate; the importance of the customer experience; and measurements of service quality.
Ultimately, the branch office needs to be transformed into a genuine sales outlet which has suitably qualified and motivated personnel.
